Guest blogging services are an SEO practice insofar that they establish a mention and link to your business elsewhere in the web – preferably someplace reputable. The perfect guest post, then, is subtle, entertaining, qualitative, and worth reading – all while being hosted on a website that, when linked back to you, affords you the benefit of an improved reputation by association.
However, just as there are quality guest blogging services out there, there are countless “affordable” scams posting low-quality content on ill-curated websites. The result? Search engines associate your business with low quality, assign you a low reputation, and force your metrics into new lows.
Aside from being interesting to read, guest posts are a verified and safe way to consistently build backlinks, which are vitally important to your website’s search engine optimization. That means they’re important to make sure your business gets found online, long before your competitors.
Backlinks are the bread and butter of search engine reputation – through the number of mentions, and quality of mentions you possess, search engines can most reliably gauge how valuable your content and web presence really is. As a top-notch guest post agency, we here at Techmagnate work hard to prove to search engines that your web presence is extremely valuable.
