Content is considered the king in creating brand awareness and generating quality leads that contribute to healthy sales growth. Effective Content marketing plan and strategies can improve your brand’s connection with prospects and customers. It helps companies in nurturing and converting leads and accelerates Marketing & Sales Funnel process.
With the rapidly evolving digital landscape, the year 2023 would witness several advancements in content marketing strategies. This new year would be all about advanced internet, technology, artificial intelligence & virtual reality, automation, cybersecurity, and global connectivity. Moreover, with a rapidly changing technological environment, businesses would require effective content marketing strategies to overcome ever-increasing competition & reach their target customers.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
– Andrew Davis (Keynote Speaker & Author)
In this article, we have covered several content marketing strategies that businesses must look out for in 2023.
Short-form videos to showcase content in a new way.
Video-based content offers a high engagement factor and plays a significant role in conversions. As per estimation, the average conversion rate for websites using video is 4.8%, whereas it’s less than 3% for those without one. With the growing popularity of short-reel-based video content, businesses should focus on creating quality videos for better customer engagement. Instagram Reels and YouTube Shorts are getting traction as popular advertising formats for businesses.
Apart from a high customer engagement rate, short-form video content offers several other advantages, such as –
- More impactful and memorable for the audience.
- Ranks higher on search engine results pages.
- Enable marketers to share their message in an engaging way.
- Offers good Return on Investment (ROI).
Increase Engagement on LinkedIn
Brands have a stronger opportunity to broaden their organic reach on LinkedIn. To become viral on LinkedIn, though, your material must be compelling and educational, just as on other social networking platforms. Unlike, other social media platforms such as Facebook, on which the organic reach of posts is limited, LinkedIn enables brands to increase their organic reach.
Businesses can post testimonials from clients and can frequently share recent developments by the companies and update relevant information on their LinkedIn profiles to increase brand visibility.
Focus on Brand Partnerships & Collaborations
One of the leading trends for content marketing in 2023 is promotion through brand collaborations and influencers. Brand collaborations are intended to increase brand exposure and drive sales. Co-branding campaigns are designed to help both the organization and complement each other’s products and services.
With the growing popularity of YouTube for Video Content Creation, influence marketing has become a necessity for marketers. Influence marketing can help business to increase their brand awareness. Influencers create user-targeted ads that tend to better resonate with consumers, which, in turn, can enhance brand visibility. Influencers are segmented into three key groups based on the size of their audiences.
According to their audience size:
- Micro-influencers: Influencers who have less than 10,000 followers. These influencers are suitable for reaching niche audiences.
- Power middle influencers: Those having 10,000 to 250,000 followers comes in this category. These influencers have a network of close and engaged audiences who trust their recommendations.
- Macro influencers: influencers with more than 250,000 followers. Instagram and YouTube celebrities are categorized as macro influencers. They offer wider reach, but may not have the exact authenticity and credibility as the other two categories.
Personalized & user-specific Content.
Personalization & user-specific content delivery is emerging as key for creating long-term customer relationships. Personalization enables brands to increase their customer engagement and help in creating a loyal customer base that leads to repetitive sales. 71% of consumers want companies to personalize their interactions.
Personalized content works based on specific information about consumers to create a personalized and unique experience between an individual and a brand. Personalized marketing content strategy offers several benefits for brands.
- Understanding of customers’ requirements.
- Customer engagement and feedback
- Builds Loyal customer base.
- Shorter Sales Cycle
Content optimization as per Emerging Search Trends
With the rapidly changing search trend scenario, search is also carried out through voice and images. Therefore, it is essential for brands to optimize their web content as per the new search trends. Including relevant Keyword research is critical to gain insights into what and how your target audience is searching for suitable products and services.
Moreover, AI-driven personalization tools can be employed for a brand’s marketing messages, content, products, and services using machine learning, deep learning, natural language processing, etc. With the help of this technology, organizations may engage with customers in new ways that lead to more lucrative customer journeys.
The use of interactive content including quizzes, polls, games, and webinars promotes involvement and response from the targeted customers. As per estimates, by 81% of marketers, interactive content effectively captures users’ interest more quickly than insert material. In addition, the interactive nature of the information keeps viewers interested in a long time. Even in real-time, it can be heavily customized.
As businesses are realizing the benefits of interactive content over traditional advertising, and with increasing digital transformation, more businesses are preferring interactive content for marketing their products and services.
The future of digital transformation lies in virtual reality.
Virtual reality is disrupting the way a brand interacts with its customers. Over the years, many brands have been using virtual reality tools to create unique customer experiences and achieve high levels of consumer engagement. For example – Marriott Hotels created VR “tangible experience” that enables viewers to virtually explore the hotel and destination.
Content Marketing with augmented and virtual reality allows brands to craft experiences, engage consumers, and encourage conversions in interesting ways through storytelling.
Use of automation tools and applications
Through the Application of Content automation, the brand can save a tremendous amount of time, resources, and effort by reducing the need for human intervention. Numerous automated tools and programs are already available to assist you in determining the content’s relevancy and target audience, as well as the variables and metrics that influence the results. When developing a content marketing plan for 2023, be sure to point out content domains that may be completed without your direct involvement while still producing acceptable results.
Content automation contributes as a powerful for marketers in many different situations –
- Content Generation
- Content personalization
- User Engagement Tracking
- Proofreading and editing
- Performance Analytics
Increase focus on Data Privacy
As customers nowadays are more skeptical of the vulnerability of cyber frauds and the collection of their personal data, brands must focus on data privacy and ethical collection of data. In order to stay ahead of the curve in content marketing in 2023, marketers must follow the rules and laws that have been set forth, as well as collect data in an ethical manner and notify their customers about it.
The rise of the Podcast
Podcast-based content marketing deals with the marketing of products and services by creating and distributing unique audio content. This content is shared with listeners to influence and inform them about products and services being offered by the company through various social media channels.
Incorporating a podcast into content marketing strategy would enable brands to increase their current audience reach, and boost brand awareness and loyalty in a cost-effective manner.
An increasing number of internet users worldwide and the growing emergence of artificial intelligence, machine learning, and virtual reality technologies would drive digital transformation in the digital marketing space. In order to be ahead of competitors, content marketers need to focus on integrating these technologies to create and deliver customer-focused content to enhance their brand visibility and customer engagement.
In this article, we will be covering the basics of Keyword research and their importance in SEO and keyword research tips, tools, and strategies.
What is Keyword Research?
Finding and analyzing search phrases that people enter into search engines with the intention of utilizing that information for a specific purpose, frequently for search engine optimization (SEO) or general marketing, is the practice of conducting keyword research. Keyword research can reveal target queries, their popularity, the difficulty of ranking for these queries, and more.
Importance of keyword research in SEO:
Keyword research assists you in determining which keywords to target and provides valuable insight into the queries that your target audience is searching for on Google. The insights you can gain from these actual search terms can help inform both your content strategy and your overall marketing strategy.
Ways to Discover Keyword Ideas
You now know the fundamentals of keyword research. So let’s begin your instruction in keyword research. I’ll work with you to identify the most effective approaches for generating content keyword ideas. Additionally, I’ll demonstrate some tools for keyword research that are both free and expensive. So without further ado, let’s begin. You might consider the following subjects:
- What does SEO mean in online marketing?
- SEO Guidance
- using social media
- email advertising
- SEO and SEM
- Content promotion
- SEO keyword research strategies for lead generation
Let’s explore different ways to find out keywords.
- Google Suggestions
The Google Suggest algorithm was created by Google to discover the best synonyms for the primary seed keyword. As users type their query into the search field in Google Search, this feature offers suggestions.
- People also ask in Google
People Also Ask (PAA) is a Google SERP feature that offers consumers additional questions and short answers to their first search. Typically, there is a featured excerpt for each question in the “People Also Ask” section.
- Related Searches
The eight search results you see at the bottom of the result page are related searches. They are produced using Google’s algorithm to identify keywords associated with your search. SEO, they are highly helpful: You can locate acceptable keywords for your content by using related searches.
Finding out what topics are “hot” or “trending” on Quora can help you come up with keyword suggestions. Simply visit Quora, search for your themes, and keep an eye out for questions people are asking that are relevant to your area to learn what keywords to include in your list.
- YouTube Autotype
Similar to Google, YouTube proposes searches as you enter based on the most popular searches. As more letters are entered, the autocomplete tool widens its options. As more letters are inputted, YouTube’s autocomplete tool widens its options.
How to make use of the Keyword Research Tool
Here are some tools that can be used to do keyword research.
- Google Keyword Planner
You can find keywords for your search campaigns with the use of a keyword planner. Using this free tool, you may find new keywords associated with your company, get an idea of the number of searches they receive, and find out how much it will cost to target them.
- Keyword Surfer
A free Chrome add-on called Keyword Surfer shows the monthly and global search volumes for any given Google query. Additionally, the tool’s creator has pledged to keep it “100% free, forever.” It displays keyword suggestions found in Google’s search results. Simply add this free Chrome extension, and the next time you search, it will provide a list of keyword suggestions along with some information.
- Uber Suggest
Ubersuggest is a FREE Chrome extension and effective SEO tool that displays data on term competitiveness, CPC, and monthly search traffic. The Ubersuggest extension will give you useful information about a particular keyword query not only on GoogleTM but also on YouTubeTM, AmazonTM, and other websites.
I’d suggest SEMrush as a tool if you want to invest money on one. It can be quite time efficient. With SEMrush, you can swiftly steal the keywords that your rivals are already ranking for and receiving traffic for. This is how you do it. Go to SEMrush and quickly visit the website you are competing with.
Know the Keyword Difficulty
If you pick too-competitive keywords, you can have problems ranking even in Google’s top 40. Finding less competitive keywords, however, will increase your chances of ranking in the top 3. How to determine a keyword’s ranking difficulty is provided here.
- Head Terms
A head term, often referred to as a head keyword, is a well-liked keyword that generates a lot of search traffic. The antithesis of long-tail keywords, head terms are more competitive in terms of ranking.
- Body Keywords
These are often two to three-word phrases with a higher level of specificity than head keywords while still generating a respectable amount of search volume. PPC advertising, direct mail advertising, etc. are some examples.
- Long Tail Keywords
Long-tail keywords are key phrases or keywords that are lengthier and more precise than more widely used keywords. Because they are more specialized, long-tail keywords typically have a greater conversion value despite receiving less search volume.
- Keyword Difficulty Tools
We examine a keyword’s search results and count the number of referring domains that the top 10 ranking pages have in order to determine the keyword difficulty. Simply put, the higher the Keyword Difficulty, the more referring domains there are throughout the top-ranked pages.
Different tools including SEMrush, MOZ Pro, Ahrefs, and Can I Rank are used to assess keyword difficulty.
How to make the choice of a Keyword
Below are some factors to be considered while looking for effective keywords:
It refers to the frequency with which a specific keyword has been searched during a specific time frame. Naturally, the volume should be as high as possible.
- Organic CTR
the ratio of a search result’s clicks to impressions, or the number of times a result is displayed on the SERP. Calculating your organic CTRs enables you to assess the relative worth of each rank position for your website because no rank is created equal.
- Cost Per Click (CPC)
The average cost to get a click on your advertisement is referred to as CPC. As it relates to PPC, this information has less to do with SEO. However, when combined with keyword difficulty (KD) scores, CPC might be useful for determining the worth and level of competition of KWs.
- Content Alignment
Your website’s content will be built on the keywords you specify today. In other words, your website’s keywords will develop into subjects. Therefore, it’s crucial to concentrate on your content alignment.
Finally, you should determine whether your keyword is gaining popularity or losing ground.
What is the most effective strategy to accomplish that? Trends on Google.
Keyword Research Strategies:
Here we are presenting you some effective keywords research strategies and tips that you can use for keyword research in 2023:
- Focus on Optimizing Content with Synonyms and Related Keywords
You should focus on your primary keyword, and also optimize content around synonyms and closely related phrases. Should focus on targeting keywords that customers are searching for while looking out for products.
- Barnacle SEO Approach
Barnacle With the help of an established website that ranks highly for the target keywords, a company or website may use SEO to connect with it and gain exposure, leads, and possibly higher rankings.
- Google Search Console
You can track, maintain, and troubleshoot your site’s visibility in Google Search results using the free service Google Search Console. Although you don’t need to register for Search Console to appear in Google Search results, it can help you understand and enhance how Google perceives your website.
- SEMrush Keyword Gap
The keyword profiles of up to five rival websites can be compared side by side using Keyword Gap. Simply enter the domain names and select the keyword ranking kinds (organic, paid, or PLA keywords) to evaluate.
Finding the greatest potential direction to drive your website with the use of keyword research.
What instructions are you going to follow now is up to you.
This keyword research 2023 guide was fun, I hope you enjoyed it.
What is SEO (Search Engine Optimization)
The question in every mind is “What SEO Stand For”. In simple terms, the process of improving your site to increase its visibility is when people search for products or services related to your business in different search engines such as Google, and Bing. The better visibility your pages have in search results, the more likely your products and services are likely to gain the attention of prospective and existing customers to your business. For example – Search engines such as Google and Bing use bots to crawl pages on the web, collect information about those pages and keep them in an index. This index works like a giant library where a librarian can pull up a book (in case of a search engine is a web page) to help you find exactly what you’re looking for at the time.
SEO is based on optimizing a website’s content, and integration of keyword research, to increase that content’s ranking on SERP.
1 Benefits of SEO for Your Business
There are several benefits associated with SEO, some of which are listed below.
1.1 SEO enables 24/7 Promotion
Effective use of SEO provides 24/7 promotion for your business as it brings in quality traffic, and enhances the user experience for your site. It provides businesses with the right kind of visibility and promotion. It’s only possible if you follow the right SEO trends for your business website.
1.2 Provide More Clicks than PPC
PPC may appear above the organic search results, but the clicks on the organic results are generally higher, as people refrain mostly refrain from clicking on sponsored links.
1.3 Improves Sites User Experience
A search engine monitors different aspects of users’ behavior, such as time spent on a site, to gauge the user experience of visiting a site through organic search results and rank’s site accordingly.
1.4 Helps in Generating quality leads.
By optimizing website’s home page and product content with related keywords, and by creating an active social media presence, a business can increase their brand visibility and generate and convert quality leads into sales.
1.5 Focuses on Marketing and Sales Funnel
An effective SEO strategy focuses on content marketing strategies that complement each stage of the marketing and sales funnel. SEO strategy is helpful in creating awareness, evaluation, and conversion for a product or service.
1.6 Promotes Inbound Marketing
SEO works as an effective inbound marketing tool as it draws prospective buyers toward your brand who are more likely to buy the products.
1.7 Help Attract Local Customers
The local search focuses on local business listings, customer ranking, and reviews. With ineffective optimization of the above factors, businesses can attract local customers to target a specific group of people based in a particular city or state.
1.8 Enables High ROI and Conversions
The primary focus of SEO is to bring qualified traffic to the website to improve the conversion rate. ROI of SEO is based on the return of investment from SEO efforts. A site would have a positive return of investment if the organic revenue generated from the SEO campaigns is higher than incurred cost.
2. Types of SEO
Further below are given 12 different types of SEO & their importance in creating effective organic search strategies to rank higher in organic search listings on search engines.
2.1 On-Page SEO
On-page SEO deals with the technical processes that are used for optimizing a page’s tags, content, images, and internal links, to improve its visibility for search engines. It is categorized as one of the most important types of SEO that affects a website’s organic search rankings and overall visibility.
2.2 Off-Page SEO
Off-page SEO focuses on SEO tactics that are applied outside a website to improve its rankings. These include link building, guest posting, social media marketing, and more. The primary purpose of off-page SEO is to increase the trustworthiness of your site. Five different off-page tactics that a brand can use to boost a site’s authority and organic search traffic:
- Link Building
- Content Marketing
- Local SEO (GMB and Citations)
2.3 Technical SEO
Technical SEO deals with website and server optimizations that enable search engine spiders to crawl and index websites more effectively and help in improving organic rankings.
2.4 White Hat SEO
Deals with the optimization techniques which abide by Google’s Search Engine. Guidelines. White-hat SEO techniques include authoring useful and relevant content after doing extensive keyword research and earning links from high-authority sites based on the merit of your on-page content.
2.5 Black Hat SEO
It is the opposite of white-hat SEO. It is a practice against search engine guidelines, which is mainly used to get a site ranking higher in search results. Black hat techniques include keyword stuffing, cloaking, and using private link networks.
2.6 Grey Hat SEO
Gray Hat SEO is a combination of both white and black hat techniques. It converts White Hat SEO to Black Hat SEO and Black Hat SEO to White Hat SEO techniques. Grey hat SEO helps build your presence on the web without going through a cycle of black hat techniques. It provides the site more credibility and helps with the Google algorithm.
2.7 Negative SEO
Negative SEO deals with malicious practices that are intended to negatively impact the search rankings of a competitor’s website. This is mainly considered “black hat SEO” for its malevolent nature. These activities include building spammy, unnatural links to the site, content scraping, and even hacking the site.
3. How Does SEO Work?
Search Engine Optimization works by optimizing a website’s content, and conducting keyword research, to enhance the content’s ranking and the website’s visibility. AS search engines work on algorithms and work based on clues to give searchers the exact results they are looking for, and based on this data decide which ones to rank for any given keyword.
When someone performs a search, search engines search for relevant content and publish results for the searcher’s query. As time passes, a web page’s ranking might change due to competition in the SERP (Search Engine Results Pages) or change in algorithms by the search engine itself.
Visibility is based on how prominent a particular domain is in the search engine results. When a domain isn’t visible for many relevant search queries it results in Lower search visibility whereas higher prominence results in higher search visibility, Both are responsible for delivering the main SEO objectives – traffic and domain authority.
With the rapidly evolving Google algorithm, it became imperative for a content marketers to stay updated with the latest Search Engine Optimization trends and optimize their websites accordingly to rank higher in Google’s search results for relevant keywords. As the year 2023 starts, here are a few SEO trends that marketers should look around to stay ahead of the competition.
Trend 01. Focus on Mobile Friendly Website
According to app monitoring, firm App Annie on average people spent around 4.8 hours a day on their mobile phones. You always need to follow SEO trends by optimizing your website to be mobile-friendly in formatting and content, your SEO content will be more effective, and your site will rank higher in search results when prospective clients use your keywords and phrases in search.
There are several benefits associated with having a mobile-friendly website, including –
A. Reach more customers, faster.
According to Statista – globally, the total number of smartphone subscriptions was estimated at 625 9 million, and it is forecast to surpass 7690 million by 2027. Hence, the mobile-friendly website is more likely to get acceptance and would reach more customers in the lesser time frame.
B. Mobile-friendly content is sharable.
Due to ease of sharing, Mobile -friendly content is more likely to be shared by the users.
C. Offers the best browsing experience for visitors
While standard desktop websites do not display well on mobile devices, mobile-friendly websites adapt to smaller screen sizes and format their content and user interface in a mobile device-optimized way, offering the best browsing experience for the users.
D. More convenient for customers
The website is mobile-friendly and enables users to interact and engage with your brand across devices, without facing any inconvenience.
Trend 02. Optimize Content for Voice Search
In addition to smartphones, the popularity of digital assistants such as Amazon Alexa and Google Assistant has increased the number of voice searches in recent years. Recent statistics show that 41% of adults use voice search on a daily basis, and this could increase throughout 2023 as well.
The primary goal of voice search optimization is to optimize content to improve the ranking of your content on voice search technologies and virtual assistants.
There are various techniques for effective content optimization for Voice Search –
A. The focus should be on question keywords and long tail keywords.
Voice searches are different than text searches. These are longer, more specific, and more likely to be in the form of full questions. Long-tail keywords are highly targeted search phrases that are specifically convoluted to serve searcher intent.
B. Use conversational language in content.
The focus should be on simple words that are widely used in real life. Avoid using all the words that are generally not used in real life.
C. Make use of schema markup
Schema markup is a structured data vocabulary that enables search engines to better understand the contents of the website.
D. Keep the website fast and smartphone friendly.
Around 27% of mobile users are using voice search on their smartphones. Therefore, it is important to design mobile-friendly voice search optimization.
Trend 03. Use of semantically related keywords
Google has a very sophisticated approach to narrowing searches by keywords. In addition to linking a keyword or keyword phrase to the best websites on that topic, it uses similar related keywords in searches. The application of semantically related keywords provides search engine spiders with greater insight regarding the topic that the content discusses and the depth it provides. This information allows the search engine algorithm to rank the page more accurately.
The more semantically relevant keywords you use in your content, the more likely Google will recognize and rank you higher in its web searches.
Semantic SEO offers several benefits, including –
- Improves user search experience.
- Enable google to understand the content of the website.
- Enhances brand authority and expertise.
- Increase Average Session Duration
Trend 04. Optimize Images For SEO
Well-optimized images offer better visibility in Google website ranking, which in turn improves website traffic. Hence, it is essential for marketers to optimize images on their sites according to the ongoing SEO trends. JPEG, aka Joint Photographic Expert Group, and PNG are popular image types that can be displayed on any type of device. These formats can be used for blog post images, icons, logos, and other images. Effective image SEO offers various benefits :
- Improve the visitor experience: Well-optimized images make it easy for users to navigate your website. In the case of large images leaves less space for other elements on the page.
- Faster site speed: Images that are not properly formatted result in slow loading of site, affecting the organic ranking of the site.
- Makes site more accessible from various devices: Proper image optimization makes site navigation easy for different devices such as screen readers.
Trend 05. Focus on Video Marketing
Video marketing is gaining traction as one of the most effective forms of digital marketing. As per estimates, 86% of Businesses now use video to generate leads and also achieve their marketing goals. There are a lot of different video marketing platforms out there such as YouTube, and Instagram that can be used for marketing products and services. Video SEO tips and best practices are mentioned below.
- Load the title with the most important words
- Leverage what people are searching for.
- Should focus on proper detailed description for the video.
- Chaptering is an essential part of your video SEO.
- Include a video transcript.
- An effective thumbnail in important
Trend 06. Content Creation in Different Formats
Marketers should focus on creating different content formats, as no single type of content appeal to every visitor. For example – Infographic images are used in email marketing, blog posts, social media ads, etc. Some of the Most Popular Types of SEO Content formats are mentioned below –
- Blog Posts
- Long Form Articles
- Original Research
- Case Studies
As algorithms are getting advanced and are more clearly able to understand the intent behind a user’s search, are becoming more able to group semantically related keyword variations. If you are an SEO person then you need to be updated on every ongoing SEO trends. The year 2023 would see an increased focus from marketers towards consolidation of similar content pieces to better align with search intent.